Privacy Policy

The term WCFS, wherever mentioned in this Privacy Policy shall include WCFS, Wealth Central (‘WC’),, authorized service providers, agencies, affiliates, partners and staff of WCFS. The term ‘Website’, wherever mentioned in this Privacy Policy shall include all content, information, statements, opinions, products, services, materials, proposals, payments and transactions conducted by/vide/through and/or its mobile application and shall also include other non-online or offline or physical or Demat or paper-based or e-mail based or mobile text based or whatsapp application based exchange of business transactions or personal information or financial information or ideas or concepts or proposals or know-how or techniques.

The objective of this Privacy Policy is to set forth reasonable security practices and procedures adopted by WC and WCFS and shall apply to the use and disclosure and sharing of sensitive personal data and/or other information provided by the registered and/or new users of the ‘Website’ which is owned and operated by WCFS.

To provide the users with a convenient and safe online experience, WC and WCFS have implemented measures to protect the confidentiality, integrity, and security of information collected through the internet. The Internet is an ever-evolving medium and this Privacy Policy is subject to change at any time without notice. It is advised that you review this Privacy Policy periodically. This Privacy Policy is also incorporated into and subject to the Service Terms & Conditions of Use and Disclaimer of the Website. By visiting this ‘Website’ you agree to be bound by the terms and conditions of this Privacy Policy.

Collection of Personal Information

When you use our Website, we collect and store your personal information which is provided by you from time to time. In general, you can browse the ‘Website’ without telling us who you are or revealing any personal information about yourself. However, to access some portions of the Website, we would require a registration to be done by you, which requires you to provide your details such as your name, mobile number, email address, PAN and other information as required by the ‘Website’ or its regulators. If you choose to buy / transact on or vide our Website, we collect information about your buying behavior and some additional information, such as a billing address, payment instrument details and tracking information from cheque etc.

Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our ‘Website’ to make your experience safer and easier. Once you register and transact with us, we will also provide you with a username and a password. Such information is also used to enable online transactions and report generation.

Usage, Sharing, Disclosure and Protection of Information

Once you give us your personal information, you are not anonymous to us. The collection of your information is obligatory pursuant to regulatory requirements in order to activate and enable the online transactions of mutual funds with AMCs. Such information shall be used/ shared/ maintained/ accessed/ stored with/by third party technology service provider/ WC/ WCFS/ AMCs/ RTAs/ authorized service providers/ payment gateway providers in order to enable/ facilitate/ complete/ process online transactions and report/ statement generation. We may also share personal information with our sister concerns, other corporate entities and affiliates to help detect and prevent identity theft, troubleshooting problems, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of our services; and to facilitate joint or co-branded services that you request where such services are provided; or to third party rights owners, or others in good faith that such disclosure is reasonably necessary to: enforce our terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

We also use the information shared by you to periodically communicate relevant information to you via emails. You will be free to unsubscribe from our mailing list at any time if you do not wish to receive emails from us. From time-to-time, we may also use your information to contact you via phone or email for market research, project planning purposes.

We however, will not sell, distribute or lease your personal information to third parties for consideration or otherwise, unless we are required to share such information under the terms and conditions of the products and services you avail, or we are required to do so by law or we plan to merge with, or be acquired by another business entity, or re-organization, amalgamation, restructuring of business, or to protect the interests of WC and/or WCFS, its affiliates, members, constituents and/or staff.

If you believe that any of your information is incorrect or incomplete, with us, please email us as soon as possible at We will promptly correct any such information. If you would like to obtain a readable copy of the personal information you have provided us, do get in touch with us at the email address provided above.

Third Party Services and Websites

Our ‘Website’ may contain links to other websites of interest, and may permit third parties to offer subscription and/or registration-based services or offer/deals/cash back/discounts offered by third party or as available on its Website, through our Website. However, once you land on such sites, you should note that we do not have any control over such third-party websites nor can WC or WCFS be held responsible for any actions or policies of such third parties. In such cases, we advise you to check the applicable privacy policy of such third party when providing personally identifiable information and otherwise.

We also use third-party advertising companies to serve advertisements on our web site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other web sites in order to provide advertisements about goods and services of interest to you. Any clarifications regarding this policy may be sent to

Blogs, Forums, Cookies, Online Sessions on the Website

Our web servers automatically collect limited information about your computer's connection to the Internet, including your IP address, URL information etc, when you visit our site. Your IP address does not identify you personally. We use this information to do internal research on our users' demographics, interests, behavior patterns etc to better understand, protect and serve your and our needs. This information is compiled and analysed on an aggregated basis.

Additionally, you may encounter 'cookies' or other similar devices on certain pages of the ‘Website’ that are placed by us as well as third parties. We do not control the use of cookies by third parties. ‘Cookies’ are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive and our ‘Website’ will automatically receive and collect anonymous information in standard usage logs through our Web Server. Cookies can also help us provide information that is targeted to your interests. Most cookies are 'session cookies,' meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits. If you choose to eliminate cookies, the full functionality of the services may be impaired for you.

If you choose to post messages on our message boards, ask questions, post a comment or suggestion, or use the chat rooms or other message areas, we will collect that information you provide to us. You should be aware that any personal information you submit there can be read, collected or used by other users/visitors and could be used to send you unsolicited messages. We retain this information as necessary to resolve disputes, troubleshoot problems and provide customer support as permitted by law. In case we occasionally ask you to complete optional online surveys, such data might also be used to enhance your experience at our Website, and to display content according to your preferences. We also reserve the right to restrict the number of messages and content of such messages you may post or send to other users in any 24-hour period which we deem appropriate at our sole discretion.

Data Security

Our ‘Website’ follows industry best practices, using known principles when transferring and storing your data. Security measures are in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access. You are required to keep your login credentials safe and secret to prevent unauthorized access to your account. If you believe that the security of your account has been compromised, kindly change your password and contact WCFS immediately for further assistance.